Webinar Projects

I wrote and produced two webinars quarterly as a part of my role as Senior Marketing Content Specialist at EPAY Systems. I developed educational resource webinars and determined topics based on customer pain points.

I created the webinar through every step of the process from research, script, slide design, and promotion. I wrote all promotional materials, drafted landing pages, email promotions, social media posts, as well as the presentation slides and script.

Finally, I hosted the webinar via GoToWebinar, monitoring questions and attendance. I recorded and analyzed webinar metrics of attendance, reach, and surveys to factor in to new content strategies. I consistently outperformed my goals in webinar registration and attendance.

After a promotion to a new role, I created a SOP for incoming staff which coordinated content approvals from product engineers and internal compliance teams to ensure all information provided was accurate.