SEO Projects
In 2022, I worked at NAVEO Marketing in downtown Chicago managing 20+ accounts. I directed marketing tasks including SEO strategy, new content development, and paid search ads. My interest in Search Engine Optimization expanded my understanding of what matters most in marketing writing and web copy is simply what matters most to customers. With this customer lens, I excelled at attracting new deals and organic traffic for a variety of large and niche businesses.
Client A
Over the course of a year, I wrote 12 new web pages around a target list of keywords. This writing resulted in steady growth to organic search traffic averaging 20% year over year.
Client B
In 2023, I migrated Client B to Google Analytics 4 and used conversion optimization. In that time that I managed paid search ads for Client B on Google Ads and Bing Ads. I increased website traffic by 20% and conversions by 15% while maintaining monthly spend.