MAY  2022 - APRIL 2023

Developed and executed SEO content plans for over 30 accounts; wrote and optimized high-value content to support digital and editorial objectives; conducted keyword and market research to ensure ongoing SEO success.

Key accomplishments included:

• Produced, monitored, and analyzed ads on LinkedIn, Bing, and Google Ads.

• Presented monthly reports on account performance with actionable recommendations.

• Conducted site diagnostics to optimize content alignment and performance.

• Sourced and secured backlink opportunities to strengthen SEO rankings.

• Drove market expansion through new and revised social media, email, and website content.

MARCH 2018 - OCTOBER 2021

Led major inbound marketing campaigns that surpassed customer growth and revenue goals; oversaw editorial strategy; coordinated content development with freelance writers and external SEO agencies.

Key accomplishments included:

• Oversaw and analyzed all inbound marketing leads in Salesforce.

• Managed website and content-related needs during major company website renovation.

• Developed comprehensive content plans and wrote blogs, white papers, and social media posts through Hubspot and Wordpress.

• Wrote and produced quarterly webinars via GoToWebinar.

• Created, monitored, and analyzed remarketing ads on LinkedIn and Google Ads.

MAY 2017 - SEPTEMBER 2017

Wrote featured articles, bylines, press releases and product descriptions for publication; managed magazine’s social media presence and website; communicated with advertisers and product suppliers for photos, credits, and other information; proofed and edited final magazine in InDesign, and proofed all public communications.

AUGUST 2016 - MAY 2017

Assisted Editors-in-Chief in compiling final manuscript for print publication; created the digital proof copy using InDesign; worked with publisher to execute on-time delivery of magazine.